Arla Foods has launched a new TV advert campaign for its protein brand.
The TV ad said to be aimed at the ‘real keep fitters’ of Britain is a tongue in cheek look at Brits’ approach to exercise and fitness.
The new campaign features the struggles of a man taking part in a bootcamp class. Viewers watch as he struggles to plank in the park, when a, perhaps too friendly, dog gets in his way.
Steph Barker brand manager at Arla Foods said: “The products in our Arla Protein range are tasty, convenient and easy to consume and this is something that really appeals to our target audience.
“Fitness and exercise is important to them but it’s squeezed into their busy lifestyles – they might run in the park, swim before work or squeeze in a gym session when they can. There is a big opportunity to open up protein to everyone, and not just the gym elite, with a bit of personality and humour.”
Exercise isn’t just for gym bunnies and fitness fanatics, and this is the stance that Arla Protein takes in its new ad, which features the hilarious struggles of a man taking part in a bootcamp class. Viewers watch as he struggles to plank in the park, when a, perhaps too friendly, dog gets in his way.
Arla Foods launched Arla Protein into the UK in January 2015 with quark-based fruit flavoured snack pots containing 20g of protein, in line with the growing trend for high-protein diets to support more active lifestyles.
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