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Beverage Innovation functionaldrinks Awards winners
At a special gala during the 7th InnoBev Global Beverages Summit in the Pavilion Room at the Ronald Reagan Building in Washington DC, the finalists and winners in the 2011 Beverage Innovation functionaldrinks Awards were announced.
Organised by FoodBev Media’s Beverage Innovation magazine, in partnership with Zenith International’s functionaldrinks newsletter, the awards attracted more than 150 entries from 22 countries in 16 categories.
Categories ranged from products including natural functional, energy, alertness and beauty drinks, to packaging and ingredients. The judging panel met in London in March to select finalists and winners.
“Once again, we were impressed with the range and variety of entries in this annual awards competition, designed to focus on excellence and innovation in the international functional drinks industry,” said Bill Bruce, FoodBev Media group editorial director, who chaired the judging panel and hosted the awards ceremony.
Co-hosting the presentation, Beverage Innovation magazine managing editor Claire Phoenix said: “These awards demonstrate how ingredient progress meets the consumer on-shelf. Advances in anti-ageing, drinks that help prevent iron deficiency in pregnancy, and those that provide natural energy or can help you get to sleep, all indicate a move to bringing well researched science into our daily lives, as vouched for by the nutritionists on our judging panel.”
All the innovations entered into the awards will feature in the 2011 Beverage Innovation functionaldrinks Awards Showcase magazine, included with the May issue of Beverage Innovation, which also highlights the finalists and winners.
Awards results
Best natural functional drink
- Winner: SPI West Port Inc from the US with Alõ Drink.
Finalists in this category were Cellutions LLC (US) with Modjo For Life, Tí Tonics (New Zealand) with Tí Tonics, Streamdrinks (South Africa) with McStreamy, Celsius Inc (US) with Apple Orchard Blend naturally sweetened with Stevia.
Highly commended is this category were Liv Natur AB (Sweden) with Liv Maté and Vistern Health (Malaysia) with Sparkling Euphoria.
Best energy drink
- Winner: Ex Drinks LLC from the US with Ex Pure Energy.
Finalists in this category were Intelligentfood Schweiz (Switzerland) with Premium Active Drink, Beneo GmbH (Germany) with Rhino’s natural energy drink, and Streamdrinks (South Africa) with Xstream.
Best alertness drink
- Winner: Nawgan Products from the US with Nawgan.
Finalists in this category were Liv Natur AB (Sweden) with Liv Maté Fizz and Ölgerðin Egill Skallagrímsson (Iceland) with Floridana Virkni Einbeiting.
Best relaxation drink
- Winner: Big Quark from the US with BeautySleep.
Finalists in this category were Best Shot Marketing (US) with Snooz’n and Take 10 Beverages (US) with Take10 to Relax.
Best sports or fitness drink
- Winner: GT Beverage Company LLC from the US with Sportastic.
Finalists in this category were Maximuscle (UK) with Promax ready to drink, Cellutions LLC (US) with Modjo Hydrade and Maximuscle (UK) with Maxi-Milk.
Best health drink
- Winner: Meiji Dairies Corporation from Japan with Meiji Yogurt Drink R-1.
Finalists in this category were Aqua OS Distribution Ltd (Slovakia) with Aqua OS, Coca-Cola Hellenic Bottling Company (Greece) with Efzin Iron by Amita, Meiji Dairies Corporation (Japan) with Meiji YH Flore, and Dr Pepper Snapple Group (US) with Mott’s Garden Blend.
Highly Commended in this category were Nom Dairy (UK) with Asda Raspberry & Cranberry probiotic yogurt drink.
Best children’s functional drink
- Winner: GT Beverage Company LLC (US) with Sportastic.
Finalist in this category was Meiji Dairies Corporation from Japan, with Meiji Recaldent Milk.
Best beauty drink
- Winner: Abios Co Ltd from Japan with Kosanka.
Finalist in this category was Pure Product GmbH (Germany) with Ocóo.
Best shot
- Winner: Dragon Nutrition from Ireland with Little Dragon Shots.
Finalists in this category were Best Shot Marketing (US) with Snooz’n, Take 10 Beverages (US) with Take10 to Relax, and Big Quark (US) with Beauty Sleep.
Highly Commended is this category was All Day Energy (UK) with iShot decaff.
Best functional drink brand or business
- Winner: Pure Product GmbH from Germany with Ocóo.
Finalists in this category were Streamdrinks (South Africa) with Stream, GT Beverage Company LLC (US) with Sportastic, and Wimm-Bill-Dann (Russia) with Profilact 120/80.
Highly Commended in this category was Cellutions LLC (US) with Modjo.
Best natural ingredient for functional drinks
- Winner: Biovelop AB from Sweden with PromOat.
Finalists in this category were Tate & Lyle (US) with Promitor Soluble Corn Fiber 85, Streamdrinks (South Africa) with Slip Stream, and Vistern Health (Malaysia) with Sparkling Euphoria.
Best new functional ingredient concept
- Winner: Tate & Lyle from France with Quince Apple Enrich.
Finalists in this category were Dynapep Corporation Inc (US) with Dynapep Energy and Rebootizer US with Rebootizer Detox Shaker.
Best packaging for functional drinks
- Winner: Rexam with Ocóo, in Rexam Fusion Bottle.
Finalists in this category were Rebootizer US with Rebootizer Detox Shaker, GT Beverage Company LLC (US) with Sportastic, O-I Sales & Distribution (Germany) with Angel Natural Energy Drink glass bottle.
Highly Commended in this category was Streamdrinks (South Africa) with Stream.
Best functional drink label
- Winner: All Day Energy from the UK with iShot.
Finalist in this category was Streamdrinks (South Africa) with LoveStream.
Best functional drinks print marketing/consumer campaign
- Winner: Pure Product GmbH from Germany with Ocóo.
Finalist in this category was Coca-Cola Hellenic Bottling Company (Greece) with Efzin Iron by Amita.
Best functional drinks TV/cinema advertising campaign
- Winner: Wimm-Bill-Dann from Russia with Profilact 120/80.
Highly Commended in this category was Coca-Cola Hellenic Bottling Company (Greece) with Efzin Iron by Amita.
Best overall concept
- Winner: Nawgan Products from the US with Nawgan.
Did you attend the Beverage Innovation functionaldrinks Awards this year? Share your comments below. If you’re not a registered user of FoodBev.com, register here.
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