BodyMe’s campaign will showcase two of its products – Super Energy and Super Greens – and will look to regain trust in the category by highlighting new studies and research on more traditional super foods.
“A search on the internet brings up hundreds of health claims for a host of so-called ‘super foods’, often with little or no evidence to support these claims,” said Daniel Reeds from New Chapter Marketing. “BodyMe believes this has damaged the reputation of foods and supplements that genuinely deserve to call themselves super foods. The new marketing campaign will therefore focus on highlighting recent studies and research that has been published around super foods.
“For example, the campaign kickstarts with a look at maca and a study that has been published in the Journal of Medicinal Food, which looks at how the root appears to show anti-depressant-like properties. Each month, the campaign will look at a different super food and, while regulations dictate that BodyMe can’t make any specific claims about its own products, the company hopes to educate the public not only on why super foods may help them, but also a little about their origins and historical use.”
The campaign is being run by New Chapter Marketing and will focus primarily on in-print and online media channels.
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