Bosch’s new office provides local sales and service support to meet the increasing packaging demands of the food, confectionery, and pharmaceutical markets in Egypt and beyond, including large parts of Africa and the Middle East.
Bosch has seen substantial market potential in Africa, which is the reason it became the first major supplier of packaging machines to have an assembly location in South Africa.
Previously, Bosch companies abroad supported regional and multinational customers. Now, these customers will benefit from a local presence backed by an international network, the company said.
Mazen Touban, general manager of the new office in Cairo said: “In every country I’ve worked, the key to success is always personal contact with the customer. Our Egyptian office gives us a local presence to better serve our customers with packaging technology and after sales services.”
© FoodBev Media Ltd 2016