BrewDog has officially opened BrewDog Manchester (UK), their seventh craft beer bar to open in the past 18 months.
To mark the launch, the brewer has introduced a ‘crap beer amnesty’ for Mancunians, which will allow the Manchester public to swap a can of mainstream branded lager for one of their artisanal canned, bottled or draught craft beers for one day only.
For one day only, BrewDog has promised to recycle the cans of mainstream lager, once they have ‘blown them up’.
James Watt, cofounder of BrewDog, said: “Manchester has always been a priority location for a BrewDog bar; it’s a great city which is already embracing the craft beer revolution.
“However, there is still a worrying amount of characterless chain bars serving tasteless, insipid mainstream lagers and we want the crap beer amnesty to put a stop to it once and for all.”
Source: BrewDog
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