News
Carlsberg appoints Peter Schmeichel as brand ambassador
Carlsberg, official sponsor of Uefa Euro 2012, has appointed Peter Schmeichel, former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s Uefa Euro 2012 campaign.
“This is a fantastic opportunity for us and we are delighted to have Peter as one of our team,” said Jørgen Buhl Rasmussen, Carlsberg Group’s president and CEO. “Not only has Peter played much of his football in our two biggest Carlsberg markets – Denmark and the UK – but he is a well-known personality across Carlsberg’s key markets in all of Europe and Asia. We are confident that Peter will help us to deliver another very successful Uefa Euro campaign.”
As an ambassador for Carlsberg Group, Schmeichel will be actively involved in many aspects of the Group’s activation programme, including engaging with fans through the Carlsberg Facebook campaign, the Fan Challenge, where fans are given the chance to be at the Uefa Euro 2012 and ultimately present the Carlsberg Man of the Match Award at the final.
Peter will also be actively involved in Carlsberg’s media and hospitality events in the run-up and during the tournament itself.
Source: Carlsberg
See also
Latest news
| |
Your comments (0)
Add your comment
Please login or register to post comments.