C&C Group has announced a new distribution agreement with AB InBev.
The new partnership, a continuation of a previous agreement, will see AB InBev responsible for the sale and trade marketing of C&C’s cider portfolio including brands such as Magners, Chaplin & Corks and Blackthorn in England and Wales, including on and off-trade national accounts.
In exchange, C&C will continue brewing, kegging, bottling and canning certain AB InBev products, including Stella Artois and will distribute AB InBev’s beer portfolio including Becks, Stella Artois, Budweiser and Corona in Ireland, Northern Ireland and Scotland.
Stephen Glancey CEO of C&C Group said: “We are delighted to renew and expand the scope of our long term partnership with AB InBev, the world’s leading beverages company.
“The agreements leverage the manufacturing, distribution and portfolio strengths of our two businesses in our core markets in the UK and Ireland. AB InBev will represent Magners and our other cider brands in England, Wales, the Channel Islands and the Isle of Man and to UK national accounts alongside their portfolio of leading global beer brands.
“We will continue to sell and distribute AB InBev’s beer brands into the independent on and off-trade in Scotland, Northern Ireland and the Republic of Ireland alongside our local champion brands – Tennent’s, Magners and Bulmers and our growing portfolio of speciality beers and ciders.
“We have also renewed and extended our existing contract manufacturing arrangements to brew and package an increased volume of AB InBev’s beer portfolio.”
Jason Warner president of AB InBev UK & Ireland said: “AB InBev has had a close, strategic partnership with C&C since 2009 and we are very happy to announce today that we’re strengthening our business ties.
“The new and extended contracts will utilise AB InBev’s world class distribution network to bring people in England, Wales, the Channel Islands and the Isle of Man more choice in the cider category.
“This partnership will provide our customers in both the on and off-trade with a renowned, complementary portfolio including Budweiser, Corona, Stella Artois, Goose, Camden, Magners, Chaplin & Cork’s and Blackthorn from AB InBev.”
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