Coca-Cola launches Dasani in Cambodia

Bill Bruce4 Mar 2011

The Coca-Cola Company has waded into Cambodia's bottled water market with international brand Dasani, aiming to become market leader in the crowded sector.

Coca-Cola has launched a production line capable of making 10,000 bottles of water every hour at Cambodia Beverage Company's factory in Russey Keo district in Phnom Penh.

Country commercial manager Adrian Wenhlowskyj said the company was targeting the mid- to high-level consumer market, with an estimated 20,000 to 30,000 cases being distributed nationwide each month after a soft launch at the end of 2010.

"We're confident it will be the market leader," he said. "We will work very hard to achieve that."

The move to launch a water brand in Cambodia, which Coca-Cola entered in 1993, comes amid rising demand for products such as Fanta and Sprite.

Source: The Phnom Penh Post