Details of the sponsorship will be revealed in 2013 when the partnership officially launches.
Emmanuel Seuge, group director, worldwide sports & entertainment marketing, The Coca-Cola Company, said: “The creativity of teams and the passion for speed and energy that fuel the sport of Formula 1, make a partnership with this iconic sporting property a compelling proposition for the burn brand.”
Burn is available in more than 80 countries throughout Europe, Asia, Africa and Latin America.
Eric Boullier, Team Principal, Lotus F1 Team: “We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership.
“We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year.”
Source: The Coca-Cola Company
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