CR Snow has bought a 49% stake in Jiangsu Dafuhao Breweries and 100% of Shanghai Asia Pacific Brewery from Heineken Asia Pacific Brewery Co Ltd.
Jiangsu Dafuhao Breweries, which has a strong market position in central Jiangsu province, has five breweries in the province, capable of producing more than 450,000 kiloliters of beer a year. Shanghai Asia Pacific Brewery, which produces ‘REEB’, the most famous beer brand in Shanghai, has an annual production capacity of 250,000 kiloliters.
China is the world’s largest beer producer and consumer, attracting global companies such as SABMiller and Heineken. CR Snow is the largest beer maker in the country, with a 21%market share. In 2010, the sales volume of ‘Snow’ brand beer alone surged 16% to about 8.4 million kiloliters compared with the company’s total sales volume of 9.28 million kiloliters last year.
Source: Business China
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