The adverts will hit TV screens from the 30 January, and will feature Dannii explaining why discovering a2 Milk in Australia has made a big difference to her life and diet.
Kindred Agency and Total Media will be working in partnership with Channel 4 media and are spending close to £1m to reach their target audience across multiple platforms.
The adverts will be supported by exclusive behind the scenes content with Minogue, which will be available on a2 Milk UK’s social media profiles.
Source: a2 Milk
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