Dr Pepper Snapple Group has acquired the assets and territory of Dr Pepper/7UP Bottling Company of the West, based in Reno, Nevada.
Dr Pepper Snapple said the bottler was one of the smaller ones in the system. Dr Pepper/7UP-West serves a territory that includes northern Nevada, parts of California and Idaho.
“Since 2006, Dr Pepper Snapple has acquired a number of bottling businesses to strengthen our route to market in the US and support efforts to build our brands,” said Rodger Collins, president of packaged beverages for the company.
The acquisition helps “get our brands into consumers’ hands with greater efficiency,” he added.
About 40% of the volume of soft drinks produced by Dr Pepper Snapple goes through company owned bottling and distribution operations.
Source: Dallas News
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