Thousands of flavour suggestions submitted by VK fans via the brand’s official Facebook page have been whittled down to create three concoctions, known only as ‘X, Y and Z’.
VK’s promotional ‘Taste Team’ and film crew are visiting 10 UK cities over a four-week period as part of the collaboration with national on-trade customers and key independent accounts.
The ‘What’s Your Flavour?’ tour is supported with premium PoS and a national PR and social media push.
The flavour with the majority of public votes will be launched as a Limited Edition variant in time for Fresher’s Week 2012.
Source: Global Brands
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