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Harrods department store chooses Veen as house brand
London’s upmarket department store Harrods has chosen Finnish bottled water Veen as its house water brand. Veen Waters Finland has announced it will hold the global launch of a 33cl edition of the water brand at Harrods later this month.
The company’s award-winning spring water will be available in the store’s restaurants in the designer 33cl and 66cl bottles, as well as continuing to retail exclusively in the food halls.
Tomi Grönfors, MD of Veen, said: “Veen’s smooth taste pairs well with excellent food and wine. We’re delighted that diners at Harrods restaurants will now be able to appreciate the match.”
The clear Scandinavian design form of the ‘LongJohn 33′ bottle is a brand signature for Veen’s latest 33cl bottle. The LongJohn name comes from the design’s continuous wallpaper pattern around the bottle that resembles the classic underwear design.
The bottle is created and manufactured in close cooperation with O-I in Europe, and topped with a Lux Top closure from Finnish company Finn-Korkki.
Source: Veen Waters
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