Halloween Hobgoblin has launched an ambitious social media video campaign set to reach 1m beer fans.
The beer brand is bringing to life classic scary movies with a mischievous twist across Facebook, Twitter and Instagram throughout October.
Frankenstein, The Fly, The Exorcist and Psycho will all be given the Hobgoblin treatment with the ruby beer taking a starring role in each of the short films.
Viewers will be asked to vote on the the final film that Hobgoblin should star in. This will be created ready for release on October 31.
In recent years Hobgoblin has shifted its Halloween marketing activity into digital media using clever content to attract a younger audience into the brand.
Marston’s head of brands marketing Chris Keating said: “The digital strategy for Hobgoblin has focused on recruiting and engaging the next generation of fans. Over the last two years we’ve more than doubled the number of 18-34 year olds who engage with us on social media.
“This year’s campaign has focused on bringing the brand to life through bite size chunks of video content. Hobgoblin is an ambitious brand with an already fanatical following and our aim for this Halloween is to engage with 1 million consumers through social content.”
Each of the five videos uses a mixture of illustration and 3D animation incorporating Hobgoblin’s unique folklore style.
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