Jamie Oliver will work with Sobeys stores to champion enhanced food knowledge, balanced nutrition, quality ingredients and cooking skills for Canadians. His collaboration with Sobeys will begin this autumn.
“It’s a real honour to be working with Sobeys, a fantastic organisation that has been bringing fresh food to Canadians for 106 years now,” said Oliver. “I’ve always received an extremely warm welcome from Canadians, and I’m thrilled to be joining the Sobeys’ team.”
Through extensive market research, Sobeys has determined that 73% of Canadians say they would like to eat better than they currently do. The national food retailer will evolve its store experience and product assortment over the next several months to address customers’ increasing desire for better food solutions.
“Providing quality food for Canadians has always been our passion and at the core of our business,” said Marc Poulin, president and CEO, Sobeys Inc. “We recognise the needs of our customers are changing and so we’re embarking on a journey to better meet those needs at Sobeys stores. Partnering with an advocate like Jamie only further enhances our commitment to delivering the best food retail experience.”
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