Jucee signs UK TV deal

Jucee, a UK squash and mini pure juice brand, is investing in its first national TV partnership with popular children’s television channels Nickelodeon and Nick Toons.

The brand has agreed a five month sponsorship campaign which launched last month and promotes the brand’s ‘taste the fun’ positioning to millions of Nickelodeon and Nick Toons viewers.

The sponsorship showcases the new 200ml Jucee mini juices - which have reached over £2.3m in sales value since launching last year – as well as Jucee squash, and the investment is being made to support the brand's ongoing growth in the soft drinks category.

Six different programme indents will air across Nickelodeon and Nick Toons throughout the summer holidays and again in the autumn.

Source: Jucee

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