The latest live event from beverage industry forum KnowledgeShare “provided stimulating and insightful debate on the major issues affecting the beverage industry”, according to sponsors Sidel.
Nearly 150 participants from across the beverage supply chain gathered in Dubai last week for the event – the third in KnowledgeShare’s live series. Topics covered included polyethylene terephthalate’s (PET) role in delivering value across the supply chain, industry response to changing consumer tastes, and how production lines within the beverage industry will change to meet the demands of the future.
It followed various global challenges for the industry, and focussed on how the utilisation of collective knowledge and experience could improve the effectiveness of its supply chain.
FoodBev Media’s Bill Bruce was a keynote speaker at the event; he examined the upsurge in demand for mix-your-own drinks as consumers look for increasing choice, following the introduction of products such as PepsiCo’s Drinkfinity “personal hydration system”.
Sidel president and CEO Mart Tiismann said: “A clear message raised at all three KnowledgeShare Live events is the need to take a holistic view to industry issues and adopt a collective approach to addressing them. Operating in isolation, without appreciating the challenges that others within the beverage supply chain are facing, is a rather restrictive view. Of course, individual businesses must make their own decisions but there are degrees of similarity and commonality to many challenges across businesses and across sectors. There is a demand to discuss these matters in a forum where we bring together people with common interests. We have seen this in the increasing level of participation, which is helping us to gain a much clearer picture of what we face as an industry and, importantly, how we can work together to ensure a sustainable future.”
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