The campaign will consist of a six-month sponsorship activity with TalkSport, and will see McCoy’s return to TV for six weeks with its ‘Man Crisps’ campaign from 1 February.
Helen Warren-Piper, marketing director of bagged snacks at UBUK, said: “McCoy’s continues to strike a chord with male consumers and this partnership with TalkSport is bang on our target audience.
“The ‘talkability’ and word of mouth that the medium of radio and the World Cup generates are key reasons as to why we chose to partner with TalkSport in this way. This year, we’ve increased our media spend by 40% and retailers will see the benefit of the increased advertising for McCoy’s in 2010.
Source: United Biscuits
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