McDonald’s stores, mainly near festivals and green spaces, are hosting billboards announcing that the fast-food chain accepts ‘cards, cash and cans’. The billboards also dispense black plastic bags with a printed ‘price list’.
For 10 cans, festival goers can cash in on a hamburger. And those with more of an appetite can swap 40 cans for a Big Mac.
The campaign was devised by DDB Stockholm. “These young people don’t get CEO paychecks,” says the agency’s website. “Without counting their money, they only have enough for beer and maybe a little food…. so this is good for the stomach and for the environment.”
Source: Marketing/Take Part
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