According to Mike Waite, president of Menasha Packaging, “The acquisition of Strive will enhance our merchandising supply chain model and strengthen our geographic coverage. Customers are increasingly turning to companies that can manage their entire merchandising process and the addition of Strive to Menasha Packaging will improve our offerings and strengthen our competitive position.”
The acquisition will make Menasha the largest independent in-store promotional solutions provider to retailers and CPGs in the US as well as strengthen its traditional packaging business.
Jim Kotek, president and CEO of Menasha Corporation, said: “The Strive acquisition broadens our market penetration and the ability to provide more products and services to our customers. We believe there is an excellent strategic fit between the companies; we both are Midwest-based, family owned companies with strong cultures and values.”
Both Menasha Packaging and Strive focus on the food, household and personal care markets and provide significant design, manufacturing, fulfilment and logistics expertise to their customers.
In addition, Menasha Packaging has a strong retail relationship focus with key retail partners across the US that provides an integrated approach. Menasha Packaging’s Retail Integration Group assists channel-leading retail partners and CPGs with ideation, execution and tracking of their merchandising strategies.
Source: Menasha Packaging
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