Unilever will bring its stock paste brand Bovril back to British television screens, with the launch of a new festive advertising campaign.
From today, the brand will relaunch its classic Bovril Biker advert, which was originally broadcast between 1991 and 1994. The advert follows the trials and tribulations of a motorcyclist having a day to forget, which is then rescued by a mug of Bovril and a smile. The commercial demonstrates the uplifting qualities of the brand, Unilever said, and marks the first time that Bovril has been seen on television in 20 years.
Jonathan Roberts, assistant brand manager for Bovril, said: “The relaunch of our classic TV advert is a great opportunity for us to generate buzz around Bovril and remind consumers of the brand’s heritage.”
The advert follows on from the launch of three limited edition Bovril jars with labels that feature the brand’s early 20th century advertisements, helping remind consumers of the part Bovril has played in “keeping Britain’s chin up since 1886”.
The jar designs included the famous “alas my poor brother” slogan from the turn of the 20th century, imagery from the 1930s that encourages consumers not to forget the brand, and also from the 1960s which reminds people that a mug of Bovril “prevents that sinking feeling”. December will be the last chance for consumers to buy one of the limited jars.
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