The campaign is by Interpublic’s Martin Agency.
“We started out the beginning of this year [trying to] increase brand awareness, while at the same time reinforcing the Nespresso experience of high quality in the comfort of your own home,” said Franz Niedermair, VP-marketing at Nespresso US. “Now we are excited to move into the second phase, using a celebrity that not only lets us stay true to our European heritage, but epitomises the elegance and sophistication the brand stands for.”
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