Petfinder is acquired by Nestlé Purina PetCare

Shaun Weston6 Jun 2013

Petfinder has been acquired by Nestlé Purina PetCare. The acquisition marks Nestlé's first investment in an online content property.

Petfinder is the leading online database linking prospective adopters with adoptable pets, visited by more than 100 million pet-lovers each year.

The strategic acquisition, from Discovery Communications, is expected to be completed in July.