Diageo are set to relaunch Pimm’s No.6 Vodka Cup after consumer feedback called for the spirit drink to be reinstalled. Originally launched in 1964, the Vodka Cup was the sixth variety of Pimm’s to be made available in the UK.
Pimm’s senior brand manager Joanna Segessor said: “We have been overwhelmed by the outpouring of support for Pimm’s No.6 Vodka Cup and we are delighted to have been able to listen to the British public’s request to bring back the product.” Pimm’s Vodka Cup will return to on-trade and off-trade retailers by popular demand next month.
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