These colourants are the latest resource from the company’s InVisiO suite of colour services and solutions.
Created using ColorMatrix advanced liquid colour dispersions, the new colourants produce effects such as iridescent colour movements and unique surface appearance that can enhance brand presence and deliver differentiated shelf impact across beverage, personal care and household product packaging applications.
“These new, eye-catching formulations give our customers the freedom to push design boundaries and react to global colour trends without disrupting their existing processes,” said marketing director Gary Fielding. “When working closely with customers early in the design stage, we can use these solutions to help them maximise shelf appeal and increase market share.”
ColorMatrix shimmer and frost formulations offer varying degrees of reflection, translucency and apparent texture. Because they are able to use conventional gloss preform and blow moulds, there’s no need for customers to create new tooling.
10 standard colour formulations are accompanied by custom colours, and formulations are suitable for all PET grades while meeting relevant regulatory compliance standards.
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