The alliance will include mutual research and development, marketing, manufacturing and distribution of the parties’ respective home beverage carbonation products and related accessories. Those products include 40 appliances utilising five different beverage technologies.
Through cross-distribution and licensing agreements, the parties’ respective products will be made available throughout North America and mutually agreed territories outside of North America.
Billy Prim, Primo Water’s president and CEO, said: “Our alliance with SDS-IC is a significant step forward in our development of the highest quality and full line of home beverage carbonation products. We believe SDS-IC is one of the most experienced companies in this product market with its principals having managed home beverage carbonation systems in Europe since 1999.”
Source: Primo Water Corp
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