PureCircle sets ambitious sustainability goals for 2020

Shaun Weston11 Jun 2013

PureCircle has expanded its sustainability programme and has set an ambitious 2020 goal to reduce carbon, water, waste and energy use across its supply chain.

PureCircle's efforts will enable a cumulative reduction of the food and beverage industries' carbon emissions (a million metric tonnes by 2020), water consumption (two trillion litres by 2020) and calories in global diets (13 trillion by 2020).

"It is PureCircle's vision to lead the global expansion of stevia as the next mass volume natural sweetener that is grown, processed and delivered in a way that respects people and the planet," said Ajay Chandran, global marketing and sustainability director. "Our 2020 goals demonstrate this vision in action.

"Our customers and consumers can be assured of our long-term commitment to further embedding sustainability principles and practices across our integrated supply chain, which will result in improved products with a reduced impact.

"As the world's largest stevia producer and supplier, we recognise the unique role we can play in helping the food and beverage industry to reduce its impact on the environment and tackle the global obesity challenge, with our goals articulating the significant role we can play in this respect."