The club named Quaker as the official Breakfast Foods & Nutritious Snacks Partner of the Chicago Fire, and the centrepiece of the partnership is the new 2012 jersey, which prominently features the famed Quaker logo in a powerful yet classic design. This is only the Fire’s second jersey sponsor in the club’s 15-year history.
Throughout the partnership, Quaker and the Chicago Fire will team up to reach thousands of families, on-and-off-the-field and demonstrate the importance of eating right and staying fit, the company said. As part of this shared commitment, Quaker will provide the Chicago Fire players with nourishing breakfasts and snacks to help them fuel their performance throughout the season.
Jose Luis Prado, president, Quaker Foods and Snacks North America, said: “Quaker Oats has been providing nourishing breakfasts and snacks to families for more than a century. This partnership exemplifies our commitment to promoting a healthy, active lifestyle. We are excited to work with the Chicago Fire to make a positive impact in the community and across the country.”
In addition to the redesign of the Chicago Fire jerseys, Quaker and the Fire will unveil a variety of activities as the season gets underway.
Source: Quaker Oats
© FoodBev Media Ltd 2024