The consumer goods and packaging industries must come together to push for better rates.
Governments, both national and local, need to help ensure best practice standards are achieved more widely.
If some countries can achieve collection rates in excess of 70%, whereas two are still below the Packaging Waste Directive baseline of 22.5%, it shouldn’t be too difficult.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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