Yasso has introduced two new flavours of its frozen Greek yogurt lollies, and revealed two varieties of “the first-ever frozen Greek yogurt candy bars”.
The new lollies are now available in chocolate chip cookie dough and coffee chocolate chip variants, while the company is also launching new sea salt caramel and toffee crunch candy bars in the US.
The product launches will be accompanied by the introduction of a new packaging design, which aims to better “align with the young, energetic brand”. Yasso’s packaging has adopted more powerful product images in a bid to build appetite appeal among shoppers, brighter colours to increase on-shelf standout, and different typography.
The brand will support the innovations with its Take Back Dessert marketing campaign, which encourages American consumers to eat more dessert and “resolve to indulgence”.
Yasso co-founder Drew Harrington said: “At Yasso, we love dessert and are passionate about crafting solutions that allow consumers to have a little bit of indulgence every day. The new products and updated packaging speak to the brand’s commitment to taste, quality and nutrition, and the flavours are amazing; everyone loves chocolate chip cookie dough, and at only 100 calories, you can’t go wrong!”
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