In 2008, Safeway began an initiative with existing suppliers to have all Lucerne Cage-Free and O Organics shell eggs sourced from farms that are Certified Humane.
In 2010, Safeway announced a goal of increasing sales of cage-free eggs from 6% to 12% of the shell egg category within two years.
Today more than 15% of overall egg sales in the category are cage-free eggs. In addition, the company added the Open Nature label to the Certified Humane programme this year. Safeway stated it will continue to expand the campaign as their customers respond to the initiative.
Source: Safeway
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