Offering a wide variety of recipes, expert parenting tips, a 5 day meal planner and a free glossy magazine, this major UK supermarket knows the way to the heart and purse strings of mums everywhere.
Membership of the new Little Ones baby and toddler club ensures shoppers receive all of the benefit mentioned above, plus money off coupons and a free mum and baby bundle (which requires a purchase of Huggies). Weekly blogs from Sarah Beeny and actor Andre Clover ensure that members feel understood and that the tasty recipe advice is easy to follow with all the ingredients available in store.
Kid and mum Marketing at its best.
Source: Sainsbury’s
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