Packaging group Seda UK has sponsored a design competition for its cups, which will run as part of this year’s London Coffee Festival.
The paper cup producer has been a consistent headline sponsor of the event, which will be held at the Old Truman Brewery in London between 30 April and 3 May.
In order to give its cups an eye-catching finish, the company has also sponsored this year’s ArtCup London competition. The result was an avant-garde, bold geometric print in metallic colours created by design brand David David, which received the cash prize of £1,000. 400,000 cups bearing the specially printed design will be used in selected coffee shops in the capital during the two-week lead up to the event and at the festival itself, and Seda will underline its presence by exhibiting there over two days.
The London Coffee Festival is the forerunner event of UK Coffee Week and celebrates London’s progressive coffee and gourmet food scene.
Ludovic Rossignol, head of events for Allegra Events, said: “The main idea behind the ArtCup competition with Seda was to emphasise that the London Coffee Festival encompasses the vibrant London coffee scene and its rich culture. The competition brings together art and coffee, challenging artists to showcase their work using a coffee cup as a canvas and having the opportunity to see their design feature on coffee cups across London’s best cafés and throughout the festival itself.”
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