The contracts became effective 19 June 2014 and run for five years.
Sino Agro Food is an integrated, diversified agriculture technology and organic food company with principal operations as primary producer, processor and marketer in the People’s Republic of China.
On 29 May 2014, Tesco formed a joint venture with China Resources Enterprise, operators of the Vanguard retail chain, to create the largest multi-format retailer in China.
Sino Agro/SJAP will provide its own brand of product lines, as well as design for its in-store butcher shops. Supply of beef and lamb will start in major Shanghai Tesco stores, and branded outlets will expand in phases.
“Understanding that retail space within Tesco stores is a guarded commodity, we are gratified by the confidence Tesco has in the quality of our products and our abilities to meet production volumes and Tesco standards,” said Sin Agro CEO Solomon Lee. “This contract will bring a new level of awareness, stature and value to the SJAP enterprise.”
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