Daniel Birnbaum, CEO of SodaStream, said: “Energy drinks are a fast-growing sector in beverages, and we are excited to offer a more natural option by adding Eboost flavours to our portfolio.
“Consumers turn to SodaStream for smarter, better-for-you alternatives to packaged soda, and we look forward to attracting new users as we expand deeper into specialty flavour choices.”
The initial flavours will be Orange and Super-Berry (Acai Pomegranate), which will be available during the second half of 2013.
The terms of the agreement were not disclosed.
Source: SodaStream
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