SodaStream International will purchase its Nordic and Baltic distribution business, and all related assets, from its exclusive distributor, Empire AB, for a total net cost of €7.8m.
SodaStream will now directly distribute its products in Sweden, Finland, Norway, Denmark, Estonia, Latvia and Lithuania.
The acquisition is being made by SodaStream International BV, a wholly owned subsidiary of SodaStream International Ltd. Closing is expected to occur during the first week of January 2012.
In connection with this acquisition, SodaStream has obtained distribution infrastructure, including all customer agreements, as well as personnel that are involved in the selling and marketing of SodaStream in the region.
The Company has also entered into a services agreement with Empire AB to ensure a smooth transition of back office and logistical support.
- If you enjoyed this article, you may also like this: SodaStream makes retail debut in Japan
- Podcast: Stur Drinks – water enhancers gaining traction
- My top 10 experiences in the F&B industry, in 2014
- Tate & Lyle Fairtrade syrups from Cream Supplies