This ramp up in production capacity coincides with a number of positive announcements by leading food and beverage brands to increase the use of the all-natural, zero calorie sweetener ‘stevia’ in their ingredient mix.
One clear example of this trend is Coca-Cola’s recent announcement that its regular Sprite will no longer be available in the UK, to be replaced with a version that uses the sweetener stevia, and has 30% fewer calories.
The change by the world’s biggest beverage maker comes in response to a government push calling on companies to address obesity. Coca-Cola already made a similar move with Sprite in France last year. Sprite is Coca-Cola’s fifth most popular brand in the UK, after Coke, Diet Coke, Schweppes and Fanta.
Source: Stevia Nutra
FoodBev Media Ltd 2015