According to the 2013 SpiritsTAB Report from Technomic, spirits volume increased by 6.3 million 9-litre cases. That 3.2% gain in total volume pushed the industry to a record-breaking 205 million 9-litre cases.
“Despite the moderate pace of the economic recovery, the spirits industry continued to grow in volume and dollars,” said Eric Schmidt , director of research at Technomic. “Spirits was actually the fastest-growing segment of adult beverage in 2012, outpacing wine and beer, and we anticipate that trend continuing in 2013.”
Ranked by percentage increase in volume in 20122 vs 2012.
The ‘premiumisation’ trend in spirits ramped up in 2012, indicating that consumers explored the spirits categories and indulged in high-quality drinks, even in the slow economy.
The higher price tiers outperformed the lower ones in every spirits category with the exception of blended American whiskey and cordials and liqueurs. The growth of more expensive spirits categories such as single malt Scotch, Cognac, imported vodka and Irish whiskey attest to consumers’ willingness to spend more to experience the premium end of the spirits spectrum.
The fastest-growing categories include vodka (5.8%), American straight whiskey (5.2%) and tequila (3.8%). Vodka increased its share to account for a third of total spirits volume and remain the largest category, while the smallest, Irish whiskey, once again posted a double-digit gain (21.6%).
The collective rate of growth for whiskeys accelerated in 2012, driven by American straight whiskey, Irish whiskey and single malt Scotch.
Source: 2013 Technomic SpiritsTAB Report
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