You can see all of the finalists, highly commended, runners-up and winners in the video above, or you can scroll down to see the full list.
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Tasty Little Numbers works on so many levels. Its the on-trend and fun answer to all the debates around calorie counts and portion control. Great work, well considered and beautifully executed.
Posh birds is incredibly simple and straightforward. You can easily understand exactly which eggs you’re getting through some quality design. They look like damn fine eggs!
Sartori’s limited edition peppermint BellaVitano cheese certainly breaks new ground, creating an unusual taste sensation and delivering on social responsibility at the same time.
Finalists in this category were: Granny’s Secret, Hammond’s Candies Bee Pollen Bars, Hammond’s Candies Pantry, Arla Baby&Me Organic, Kellogg’s Special K Cracker Crisps, Nemesis Nutrition, East River Smokehouse, AeroShot Energy, Adesso Marinades and the Heinz Signature Sauce Jar.
Good packaging, branding and an enticing portfolio of flavours, [BerryWhite] stood out because it ticked a lot of boxes, not least its functional ingredients.
Finalists in this category were: beautydrink by beauty’in, Coobo Bubble Tea by Coobo Drinks/ZeeKei GmbH, Little Big Shot Healthy Energy Drink, Zeo, Skinny Sprinkles, Joe’s Tea Company, Mad Dog Energy Lemonade, Arla Baby & Me Organic, IceSwan by Aguas Glaciar SA, Spiralps Natural Wellness Drink, A-Game by All In Beverage, Slim Lizzy’s Cocktails by Social Blends, Ofélia, MOAB Superfruit Blend Juice by Frieda’s Inc, Open1 by Synaptent, Beet Magic by Natural Spritzers, Fakeer Energy Drink, Respresso, Joe’s Cocktails, Sorelle, Spacho, Limitless Smart Shot and Cisowianka Perlage (in cans).
Despite being a simple label redesign, [Stolen Recipe] now stands out among its competitors in a very competitive Australian market.
Finalists in this category were: Icelandic Glacial Water by Team One, Zeo by Blue Marlin, AQUAhydrate by Sterling Brands, Aigua de Vilajuïga by Studio h, Cisowianka Perlage (in glass), Celsius, Solixir by Seedhouse, Dr Antonio Martins Coco Juice, Tetley Tea by Springetts Brand Design Consultants, Acquafibra by A2G Design, Almradler by Seso Media Group, Water for Life and Cafedirect.
Own label gets sexier and sexier, so that it’s hard to distinguish from ‘brands’. [Delhaize Belgium Jam] works and stands out because it has the confidence to be simple in a category crowded with heavy imagery.
The redesign of Delhaize Belgium Jams is to the point, focused, clear, clean, attracting the consumer’s eye by celebrating the core of the product (taste/fruit), making a lot out of a very simple thing. It’s become more than just jam. Well done.
The Robertsons rebrand creates a cleaner look, facilitating easier navigation of the category and the range. Love the shaped bottle, which makes the pack look nice to use/hold.
Tough category, but impressed by the Robertson project: the speed, the range, environmental element and the result.
Finalists in this category were: Nestlé Club, Wyke Farms, Kabuto Noodles by Seda UK, Weight Watchers by Blue Marlin, and Water for Life.
[Little Big Brands presents] a fantastic showcase of impactful and relevant packaging design.
Blue Marlin goes from strength to strength, demonstrating the twin arts of delivering brand consistency while offering genuine creativity. The clever and confident mix of 3D capability with refreshing graphics and obvious market and consumer understanding delivers quite some portfolio.
Finalists in this category were: Aesop Agency, Piracy Corporation and Yard.
The video is very impressive and direct, helping to convey a feeling of luxury, heritage and narrative that a simple label just can’t quite achieve.
Interesting, using tradition as a point of differentiation and very well executed campaign.
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