The team at Totality GCS, headed up by company MD Chris Turpin, has been tasked with producing approximately 4,000 fully working, pre-sale, final product packaging mockups for Morrisons this year.
Using more than 35 years’ experience working with the likes of Unilever, PZ Cussons, Reckitt Benckiser and Symington’s, Totality GCS will produce the pre-sale samples to help Morrisons save time and money during NPD, by helping with organisation and maximising shelf standout and space.
“We’ve built a strong working relationship with Morrisons over the past 10 years, working across all tiers of design production, and we are thrilled to take on the pre-sales packaging process,” said Chris Turpin, MD of Totality GCS. “By replicating the exact structural format of the pack, the correct material and desired finish, any issues are raised before the costly print production.
“Our breadth of knowledge and wealth of experience in colour and print skills will be put to use when creating the packaging mockups for pre-sale models for Morrisons’ basic, core and premium brands.”
The project is part of the wider O2O programme established by Morrisons. O2O is a two-year launch programme that has seen Morrisons transform its packaging from own label to own brand.
© FoodBev Media Ltd 2024