The Coca-Cola Company and the US government, acting through the US Agency for International Development (USID), have announced that USID will provide an initial contribution of $1m to the Haiti Hope Project, a public-private initiative that aims to develop a sustainable mango industry in Haiti.
In March 2010, The Coca-Cola Company launched the Haiti Hope Project with the introduction of its Odwalla Haiti Hope Mango Lime-Aid, whose profits directly support the project.
Total investment in the Haiti Hope Project now reaches $7.5m, with $3.5m from The Coca-Cola Company, $3m from the Inter-American Development Bank's Multilateral Investment Fund (MIF) and $1m from the US government.
TechnoServe will be implementing the project on the ground.
Muhtar Kent, chairman and CEO of The Coca-Cola Company, said: "We're committed to the long-term economic development and revitalisation of Haiti."
Source: The Coca-Cola Company
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