For many big brands, the thought of entering the Chinese market brings to mind concerns about the growing strength of local brands, as well as the extent of counterfeiting.
In this exclusive video for FoodBev, Cooper Wu from brand strategy and consumer insights consultancy The Silk Initiative explains why China is known as ‘the knock-off capital of the world’, and tells us what brands can do to make their products stand tall above the rest.
After all, fake food and drink is a problem that costs the industry billions of dollars every year.
This video was produced by The Silk Initiative exclusively for FoodBev Media.
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© FoodBev Media Ltd 2017