This follows the unprecedented success of the first ‘Cheddar so precious you won’t want to waste a crumb’ campaign first launched last year.
The advertising campaign, created by integrated agency Albion London, reprises two distinct creative executions and one new one featuring fictional characters who show their desire for Tickler by bartering a crumb of the tasty Cheddar for various high value items, which they then go on to trade for a whole new pack of Tickler.
The stylish new ad campaign will run in high-end food magazines and national broadsheet newspapers and is part of a £1m integrated campaign for Tickler. Aimed at those with a real passion for quality extra mature Cheddar cheese, the creative concept of the campaign really captures the desire of trying to find the perfect cheese.
Hamish Renton, marketing director, Milk Link said: “The response to our first advertising campaign was overwhelming and with sales showing a 36% volume growth over the last 12 months, it really does confirm Tickler’s position as one of the fastest growing extra mature Cheddar brands on the market.
“This new advertising push ensures that we give the brand the support it needs to continue to grow. With the second campaign, we have continued to use the same distinctive, eye-catching designs, reflecting the unique, special taste of Tickler that consumers love.”
Jason Goodman, CEO of Albion London, said: “Working with Milk Link on this campaign has been a great experience for us. We have built solid foundations on the success of previous campaigns and we look forward to growing this relationship.”
Tickler Extra Mature Cheddar is now available in three sizes: 200g, 350g and 380g wedges. It can also be purchased from deli counters.
It’s available in selected Tesco, Morrisons, Sainsbury’s, Waitrose and Co-operative stores across the UK. It’s perfect for enjoying on a cracker, sliced in a sandwich and ideal to include on a cheeseboard.
Source: Milk Link
© FoodBev Media Ltd 2024