Rather than approaching banks or a venture capital route for investment, BrewDog wanted its craft beer fans to shape the future of the business and the response has far outstripped initial expectations.
At the current pace of investment, the brewer will raise its target of £2.2m by the end of August, four months ahead of schedule.
Equity for Punks is fully accredited by the FSA and will fund the construction of a new low-carbon brewery to help BrewDog meet demand for its artisanal beers that already outstrips production.
“Reaching the million pound mark so quickly with Equity for Punks demonstrates that people are not only looking for an alternative to mass market beer, they’re looking for an alternative way to invest their money; a way that bypasses banks, brokers and global mega corporations,” said James Watt, co-founder of BrewDog. “BrewDog was always intended to spark a step change in the evolution of the UK beer market, so we looked for a way to raise capital that looked to shake up finance in the same way.”
Source: BrewDog
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