As part of the transaction, CR Snow will inject RMB 270m in return for a 70% equity stake in the joint venture.
With an annual production capacity of a million hectolitres, Moutai Beer is a popular brand with a strong competitive position in Guizhou Province.
CR Snow already has a leading position in Guizhou Province, with a market share of approximately 50% and sales volume of over 1.8m hectolitres in 2010.
Since its entry into the Guizhou market in 2007, CR Snow’s sales volumes have grown at 40% per year, making Snow the most prominent brand in the province.
Source: SABMiller
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