The walls of the Seonreung subway displays over 500 of the most popular products, with barcodes that customers can scan using the Homeplus app on their smartphones to get groceries delivered to their doorstep.
Busy commuters can scan their groceries on their way to work in the morning and, as long as their order is placed before 1pm, their items will be delivered home that same evening.
DW Seol, executive vice president of corporate affairs at Tesco Homeplus, said: “I am extremely proud of the great work the Tesco Homeplus team have done to launch this idea in the Seoul subway.
“We are always looking to make the shopping experience easier and more convenient for our customers and the introduction of the virtual store is a great achievement. This is a real triumph for the Korean retailing industry as it continues to be at the forefront of technological innovation.”
The displays, which include a range of different daily items from milk to apples, will be placed on pillars and screen doors at the subway station.
Source: Tesco
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