English goat’s cheese sales are up 163% compared to this time last year and Cornish Camembert and Stilton sales are now outstripping French Camembert and Roquefort.
Asda has seen the following British beauties take a bite out of sales of European rivals:
Anna Patrick, customer planning manager, from Asda’s cheese team says: “We have seen a real surge in popularity for British cheese in the last two years with Cornish Camembert and English goat’s cheese becoming two of the most asked for cheeses by our customers. While French cheese has that certain je ne sais quoi, Brits know they can get cheese that tastes just as good, and made much closer to home, let’s hope the French aren’t too cheesed off with our success!”
Source: Asda
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