Connie Tipton, president and CEO of IDFA, said: “It is time consumers learned that the price of their milk is being artificially inflated by a maze of government regulations. Our campaign is about encouraging consumers to tell government to get out of their milk.”
The television commercial, which calls for the elimination of the current pricing system, shows a tiny government bureaucrat enjoying a swim in a glass of milk, much to the dismay of the woman about to take a drink. The voiceover in the commercial states: It seems like the government is everywhere these days-including in your milk.
In 1937, the federal government created a huge bureaucracy to establish and enforce milk prices. This maze of regulations and government red tape still exists and it’s costing consumers every time they buy milk, IDFA said.
Source: International Dairy Foods Association
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