The Moab line of pure fruit juices includes three proprietary blends, Açai, Pomegranate, and Wild Blueberry, which will be exclusively distributed by Frieda’s in all retail, foodservice and wholesale channels in January 2012.
Karen Caplan, Frieda’s CEO, said: “Since we have sold whole fruit superfruits for many years, it was natural to partner with Moab to market their juice line. Both Frieda’s and Moab are aligned in their commitment to change the way America eats by making more varieties of fruits and vegetables accessible. These pure and unique juices will make it easier for all consumers, young and old, to enjoy the flavour and health benefits of superfruits.”
Moab’s (10.5 oz) personal serving size bottle made its debut at PMA Fresh Summit in October 2011 with Frieda’s. Moab has been marketing 32oz bottles of Açai, Pomegranate and Wild Blueberry for two years and due to customer demand is now launching a consumer-friendly 10.5oz bottle.
Source: Frieda’s
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